Ecommerce company, B2B + retail CRM
A multi-product supplier that unified retail customers, wholesale accounts, inventory, and support in one place.
Client: Ridgeway Supply Co. · Platform: Custom Built
The problem
Ridgeway Supply Co. sold apparel, auto parts, hardware, and restaurant supplies to both everyday shoppers and business customers. Retail and wholesale orders lived in separate systems, wholesale pricing was handled by hand, and nobody noticed a low-stock item or a quiet business account until it had already cost them a sale.
What we built
We built a custom CRM that puts retail and wholesale in one dashboard while keeping the two customer groups separate. It tracks business accounts with tiered pricing (Bronze, Silver, Gold), manages orders through fulfillment, and warns the team about low stock and accounts that have stopped ordering. An insights panel suggests the next action, such as sending a reorder reminder or launching a win-back campaign.
Built as a custom web app connected to the store, inventory, email, and support through their APIs, on a single fixed monthly rate for Ridgeway Supply Co., with no per-seat fees as their team grows.
Business accounts with Bronze, Silver, and Gold pricing tiers
Order and fulfillment tracking (shipped, processing, backorder, delivered)
Inventory alerts with suggested reorder quantities
Retail vs. wholesale revenue reporting
Unified support inbox with priority tickets
AI insights for reorders and at-risk accounts
Dashboard screenshots
Retail vs. wholesale: see how much revenue comes from each channel and how each is trending
Top business accounts: track pricing tier, main contact, orders, and total spend for each account
Inventory alerts: low-stock items with suggested reorder quantities before they sell out
AI insights: spot growth opportunities and accounts at risk of leaving
Results
$48,320 (+12%)
Total revenue
$21,450 (+8%)
Retail revenue
$26,870 (+16%)
Wholesale revenue
342 (+11%)
Total orders
48 (+6%)
Active business accounts
Within weeks of launch, Ridgeway Supply Co. could manage retail and wholesale from one dashboard, wholesale revenue grew faster than retail, and low-stock and at-risk account alerts stopped sales from slipping through the cracks.
Sample project with illustrative data, shown for demonstration.