Ecommerce company, repeat-purchase CRM
A subscription and replenishment store that turned one-time buyers into predictable, repeat customers.
Client: Daily Provisions Co. · Platform: Custom Built
The problem
Daily Provisions Co. sold protein, coffee, skincare, and pet food that customers need to buy again every month, but nobody was tracking when a customer was due to reorder. Subscriptions were managed in spreadsheets, lapsed customers were only noticed weeks later, and there was no clear view of why people cancelled.
What we built
We built a custom CRM on top of the client's store that predicts when each customer will run out, sends reminders automatically by email and SMS, and tracks subscriptions, pauses, and cancellations in one dashboard. An insights panel highlights the next best action, such as who is due to reorder this week and which customers are at risk of churning.
Built as a custom web app connected to the store, email, and SMS through their APIs, on a single fixed monthly rate for Daily Provisions Co., with no per-seat fees as their team grows.
Reorder reminders by email and SMS
Subscription tracking (active, paused, cancelled)
Win-back campaigns for lapsed customers
Churn reason tracking
Repeat-purchase analytics by product
Dashboard screenshots
Upcoming reorders: see who is due to reorder, for which product, and whether a reminder has gone out
AI insights: 312 customers due to reorder this week, worth about $8,420 in potential revenue
Subscription health: active, paused, and cancelled subscribers at a glance
Churn reasons: learn why customers leave, so pricing and shipping problems get fixed
Results
$24,860 (+18%)
Total revenue
42% (+9%)
Repeat purchase rate
1,248 (+21%)
Active subscribers
$58.40 (+7%)
Average order value
32 days (6 days faster)
Average reorder cycle
Within weeks of launch, Daily Provisions Co. could see exactly who was due to reorder, reminders went out automatically, and win-back campaigns started recovering customers who had quietly stopped ordering.
Sample project with illustrative data, shown for demonstration.